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Superior creates big picture for top cider brands

admin — Mon, 16 Aug 2010 14:58:07 +0000

Heineken UK briefed Superior to come up with a visual theme, supporting POS and press advertising, to feature their Cider Festival product marketing initiative. The theme would create a common platform for their cider brands (Strongbow, Bulmers and Jacques) throughout the impulse, wholesale and grocery sectors.

From the ‘apple tree landscape’ core creative (no pun intended) through artworking, print, finishing and delivery we created, produced and managed the entire project. 8,000 retail kits were supplied to the whole of the off-trade sector, including pallet wraps and 3-shelf FSUs which were produced for Sainsbury’s.

G-plan launch ‘Great & British’

admin — Wed, 04 Aug 2010 10:05:05 +0000

G-Plan Upholstery, the UK’s biggest upholstery manufacturers has launched its “Great & British” slogan emblazoned on the Union Jack to express the tradition, quality and craftsmanship for which the company is already world famous.

Quality furniture requires quality print and, once again, G-Plan instructed Superior to produce a comprehensive range of swing tickets, postcards and printed fabric protectors. We have also sourced and supplied a variety of other Point of Sale fixtures.

Who Wants To Be A Football Millionaire

admin — Wed, 14 Jul 2010 09:08:39 +0000

Promotion to help drive forward category share for Heineken UK brands, throughout the World Cup period.

From core creative supplied, we managed the artwork, print, packing and despatch of all point-of-sale kits for the off-trade sector, as well as handling the print for the on-trade including over 6 million scratch cards, plus dispensers.

We produced FSUs and pallet wraps for point of sale as well as advertisements for trade and consumer press.

UEFA Champions League POS kit for Heineken

admin — Tue, 06 Jul 2010 12:20:22 +0000

Working with supplied core creative artwork, our task was to build a complete point of sale promotional kit in support of Heineken’s on-pack “Champions League Star Experience” competition.

Superior managed the print, fulfilment and distribution of the point of sale kit, which included pallet wraps, floor T stackers and free standing units, as well as many standard point of sale items.

The finished kit was distributed throughout the whole of the off-trade sector.