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Superior creates big picture for top cider brands

admin — Mon, 16 Aug 2010 14:58:07 +0000

Heineken UK briefed Superior to come up with a visual theme, supporting POS and press advertising, to feature their Cider Festival product marketing initiative. The theme would create a common platform for their cider brands (Strongbow, Bulmers and Jacques) throughout the impulse, wholesale and grocery sectors.

From the ‘apple tree landscape’ core creative (no pun intended) through artworking, print, finishing and delivery we created, produced and managed the entire project. 8,000 retail kits were supplied to the whole of the off-trade sector, including pallet wraps and 3-shelf FSUs which were produced for Sainsbury’s.

Strongbow New Glass Launch

admin — Wed, 30 Jun 2010 13:06:50 +0000

We were asked by Heineken UK to deliver a cohesive, compelling and visually striking creative template which could be used across a variety of consumer and customer facing items to support and advertise the launch of the Strongbow glass in April 2010.

The campaign needed a core creative image from which everything else would hang. We created the heroic visual of the “grafters” hand holding the “reward” of an ice cold Strongbow aloft from a combination of existing imagery. An image of the new glass was retouched, placed into the hand (which was taken from a previous, older campaign), and imbued with a radiating aura.

This image was then applied across a range of promotional items that included large format shape cut standees, individual glass promotional packaging, trade press advertising, consumer posters and marketing presenters.

ROH’s New Royal Ballet Collection

admin — Sun, 28 Feb 2010 09:30:30 +0000

Superior were commissioned to design and print a new giftware range using a collection of imagery of their tutus; the first project following the Royal Opera House’s recent rebranding. We sourced images from a huge library, focusing solely on tutus with exotic colours and elaborate beadings.

A range of ten greetings cards featured images only. In addition, montages were created from such images, using pink hues, and these were applied to a notecard pack, giftwrap and gift tag. A close-up of one tutu, accentuating the beautiful sequins, was printed in a metallic silver to create a chic giftwrap and matching gift tag.

The range is currently being extended to include a pad block, printed pen and notebook. All items are available for sale in the Royal Opera House Shop in Covent Garden, London.

The Tutus range was recently nominated for the ‘Best Product Award’ at the Association for Cultural Enterprises (ACE) Annual Convention in February.

Exhibition for Stonegate

admin — Wed, 13 Jan 2010 14:00:20 +0000

Superior was recently commissioned by egg supplier, Stonegate, to re-design their existing exhibition graphics for a trade show in early December.

Time was of the essence but, with a succinct brief supplied, we were able to create 3 pop-up stands, using imagery that represents Stonegate. Each of the stands had a specific message, not least to encourage free-range and organic egg producers to join their Guild.

Using our in-house, large-format, digital print facility, we produced and laminated the panels before affixing them to the pop-up stands. The tight deadline was met and the exhibition graphics were very favourably received by the client.

With further projects on the go, for new egg pack designs and pickled onion and egg jar labels for their sister company in Cornwall, it has been an egg-ceptionally busy time with Stonegate!