Superior were commissioned to design and print a new giftware range using a collection of imagery of their tutus; the first project following the Royal Opera House’s recent rebranding. We sourced images from a huge library, focusing solely on tutus with exotic colours and elaborate beadings.

A range of ten greetings cards featured images only. In addition, montages were created from such images, using pink hues, and these were applied to a notecard pack, giftwrap and gift tag. A close-up of one tutu, accentuating the beautiful sequins, was printed in a metallic silver to create a chic giftwrap and matching gift tag.

The range is currently being extended to include a pad block, printed pen and notebook. All items are available for sale in the Royal Opera House Shop in Covent Garden, London.

The Tutus range was recently nominated for the ‘Best Product Award’ at the Association for Cultural Enterprises (ACE) Annual Convention in February.