Promotion to help drive forward category share for Heineken UK brands, throughout the World Cup period.
From core creative supplied, we managed the artwork, print, packing and despatch of all point-of-sale kits for the off-trade sector, as well as handling the print for the on-trade including over 6 million scratch cards, plus dispensers.
We produced FSUs and pallet wraps for point of sale as well as advertisements for trade and consumer press.
Working with supplied core creative artwork, our task was to build a complete point of sale promotional kit in support of Heineken’s on-pack “Champions League Star Experience” competition.
Superior managed the print, fulfilment and distribution of the point of sale kit, which included pallet wraps, floor T stackers and free standing units, as well as many standard point of sale items.
The finished kit was distributed throughout the whole of the off-trade sector.
It was late Thursday and Mark Collier, Marketing Director of The HomeForm Group, was very clear with his brief:
Heineken UK briefed Superior to come up with a visual theme, supporting POS and press advertising, to…
G-Plan Upholstery, the UK’s biggest upholstery manufacturers has launched its “Great & British” slogan emblazoned on the…
Promotion to help drive forward category share for Heineken UK brands, throughout the World Cup period.
From…
Working with supplied core creative artwork, our task was to build a complete point of sale promotional…
It was late Thursday and Mark Collier, Marketing Director of The HomeForm Group, was very clear with his…
