We were asked by Heineken UK to deliver a cohesive, compelling and visually striking creative template which could be used across a variety of consumer and customer facing items to support and advertise the launch of the Strongbow glass in April 2010.

The campaign needed a core creative image from which everything else would hang. We created the heroic visual of the “grafters” hand holding the “reward” of an ice cold Strongbow aloft from a combination of existing imagery. An image of the new glass was retouched, placed into the hand (which was taken from a previous, older campaign), and imbued with a radiating aura.

This image was then applied across a range of promotional items that included large format shape cut standees, individual glass promotional packaging, trade press advertising, consumer posters and marketing presenters.