This is the year the Premier retail group achieves its 2,500 store launch. To help celebrate this milestone, Superior devised Premier’s biggest-ever promotion, involving 3 million scratch cards, across the nationwide estate.

In April, Premier customers who spent £5 or more could pick up an instant win scratch card with a one-in-three chance of winning free product and cash prizes, worth a total of £750,000.

Superior’s 10 years of experience servicing Premier stores were brought to bear in communicating this exciting promotion to trade and customers, through local press advertising, leaflets and point of sale, as well as printing and supplying the scratch cards, and organising redemption of cash prizes.

There were 1.2 million in-store prize winners plus 6 lucky cash winners of £2,500. The promotion ran for four weeks across the entire Premier estate.