16 August, 2010
Heineken UK briefed Superior to come up with a visual theme, supporting POS and press advertising, to feature their Cider Festival product marketing initiative. The theme would create a common platform for their cider brands (Strongbow, Bulmers and Jacques) throughout the impulse, wholesale and grocery sectors.
From the ‘apple tree landscape’ core creative (no pun intended) through artworking, print, finishing and delivery we created, produced and managed the entire project. 8,000 retail kits were supplied to the whole of the off-trade sector, including pallet wraps and 3-shelf FSUs which were produced for Sainsbury’s.
4 August, 2010
G-Plan Upholstery, the UK’s biggest upholstery manufacturers has launched its “Great & British” slogan emblazoned on the Union Jack to express the tradition, quality and craftsmanship for which the company is already world famous.
Quality furniture requires quality print and, once again, G-Plan instructed Superior to produce a comprehensive range of swing tickets, postcards and printed fabric protectors. We have also sourced and supplied a variety of other Point of Sale fixtures.
14 July, 2010
Promotion to help drive forward category share for Heineken UK brands, throughout the World Cup period.
From core creative supplied, we managed the artwork, print, packing and despatch of all point-of-sale kits for the off-trade sector, as well as handling the print for the on-trade including over 6 million scratch cards, plus dispensers.
We produced FSUs and pallet wraps for point of sale as well as advertisements for trade and consumer press.
6 July, 2010
Working with supplied core creative artwork, our task was to build a complete point of sale promotional kit in support of Heineken’s on-pack “Champions League Star Experience” competition.
Superior managed the print, fulfilment and distribution of the point of sale kit, which included pallet wraps, floor T stackers and free standing units, as well as many standard point of sale items.
The finished kit was distributed throughout the whole of the off-trade sector.
5 July, 2010
It was late Thursday and Mark Collier, Marketing Director of The HomeForm Group, was very clear with his brief:
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30 June, 2010
We were asked by Heineken UK to deliver a cohesive, compelling and visually striking creative template which could be used across a variety of consumer and customer facing items to support and advertise the launch of the Strongbow glass in April 2010.
The campaign needed a core creative image from which everything else would hang. We created the heroic visual of the “grafters” hand holding the “reward” of an ice cold Strongbow aloft from a combination of existing imagery. An image of the new glass was retouched, placed into the hand (which was taken from a previous, older campaign), and imbued with a radiating aura.
This image was then applied across a range of promotional items that included large format shape cut standees, individual glass promotional packaging, trade press advertising, consumer posters and marketing presenters.
2 June, 2010
Anticipation of the 2010 South African World Cup is building to fever pitch, along with the opportunities to increase retail sales.
To promote the World Cup instore for Premier, Superior devised a text-to-win competition that will run from 12th May to 13th July. Fronted by Sir Geoff Hurst MBE, England’s hat trick hero from the 1966 World Cup-winning England team, the competition will yield 10 prize winners every day!
Point of Sale material features photographs, taken by Superior, of Sir Geoff in a 1966 World Cup replica strip. Prizes included signed editions of this strip and sixties style footballs also signed by Sir Geoff.
In the first week of the competition, Superior received 10,000 text-to-win entries.
Result!
19 May, 2010
This is the year the Premier retail group achieves its 2,500 store launch. To help celebrate this milestone, Superior devised Premier’s biggest-ever promotion, involving 3 million scratch cards, across the nationwide estate.
In April, Premier customers who spent £5 or more could pick up an instant win scratch card with a one-in-three chance of winning free product and cash prizes, worth a total of £750,000.
Superior’s 10 years of experience servicing Premier stores were brought to bear in communicating this exciting promotion to trade and customers, through local press advertising, leaflets and point of sale, as well as printing and supplying the scratch cards, and organising redemption of cash prizes.
There were 1.2 million in-store prize winners plus 6 lucky cash winners of £2,500. The promotion ran for four weeks across the entire Premier estate.
16 April, 2010
Superior is pleased to announce the launch of its latest web site, for ATI Europe Distribution, www.atimetals.co.uk.
ATI Europe Distribution, also known as Allegheny Technologies Ltd, has roots dating back more than 30 years as a dedicated stockist, manufacturer and distributor of titanium and zirconium semi-finished products.
Our goal was to provide an online presence for Allegheny Technologies Ltd. The design and interface represent a dramatic improvement, whilst maintaining brand guidelines.
In addition to the site’s new look and feel, we have improved the site’s navigation, making it more intuitive and user-friendly. We also created a visual navigation system for two of the site’s pages ‘Products‘ and ‘Markets‘ making it simpler and quicker to source the type and grade of metal required.
To view website click here
To find out more about our web design service please contact us.
28 February, 2010
Superior were commissioned to design and print a new giftware range using a collection of imagery of their tutus; the first project following the Royal Opera House’s recent rebranding. We sourced images from a huge library, focusing solely on tutus with exotic colours and elaborate beadings.
A range of ten greetings cards featured images only. In addition, montages were created from such images, using pink hues, and these were applied to a notecard pack, giftwrap and gift tag. A close-up of one tutu, accentuating the beautiful sequins, was printed in a metallic silver to create a chic giftwrap and matching gift tag.
The range is currently being extended to include a pad block, printed pen and notebook. All items are available for sale in the Royal Opera House Shop in Covent Garden, London.
The Tutus range was recently nominated for the ‘Best Product Award’ at the Association for Cultural Enterprises (ACE) Annual Convention in February.
