3 December, 2009

Personalised Campaign for Molton Brown

For luxury beauty product manufacturer, Molton Brown, this Christmas is all about the bubbles!

Their creative theme is focused on rich golden tones, inspiring thoughts of celebration and enjoyment. The bubbles motif also plays on the sumptuous viscosity of Molton Brown products and references the many rich ingredients, sourced from faraway places, to convey a sense of discovery and wonder. This evocative theme is carried through to the names and descriptions of the festive gift sets, all available in store now.

Superior was commissioned to support this year’s campaign with a variety of items, printed both lithographically and digitally. Literature included in-house sales “look-books” and a corporate brochure. POS kits were despatched to Molton Brown emporia and concessions, with invitations, strutcards and individual opening hours produced through our personalisation software. A direct mailshot also targeted a database of over 30,000 customers.

Superior’s personalisation service offers a wide range of print opportunities to clients requiring regional or national coverage.

Discover more about Molton Brown, our full product range and complete guide to your nearest emporia at www.moltonbrown.co.uk/UKstores.

Molton Brown Christmas Personalisation Project By Superior





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