After a tendering process involving over 30 different printers and print management companies, Superior has been chosen as the sole print supplier for marketing goods for both the on- and off-trade markets for Heineken UK.

This announcement follows on from Heineken UK’s decision to make Superior one of their below-the-line tactical agencies earlier this year, after a pitch process based on Foster’s “Australia Day” promotion.

Superior has been working with Heineken UK for the past 5 years and  currently supplies the brewer with artwork, design, text promotions, photography, small-format digital print, large-format digital print, litho print, hand fulfilment, warehousing and despatch.

Heineken UK is the new name for Scottish & Newcastle UK whose main brands are Foster’s, Strongbow, Kronenbourg, Bulmers, John Smith’s and Heineken.