3 December, 2009
For luxury beauty product manufacturer, Molton Brown, this Christmas is all about the bubbles!
Their creative theme is focused on rich golden tones, inspiring thoughts of celebration and enjoyment. The bubbles motif also plays on the sumptuous viscosity of Molton Brown products and references the many rich ingredients, sourced from faraway places, to convey a sense of discovery and wonder. This evocative theme is carried through to the names and descriptions of the festive gift sets, all available in store now.
Superior was commissioned to support this year’s campaign with a variety of items, printed both lithographically and digitally. Literature included in-house sales “look-books” and a corporate brochure. POS kits were despatched to Molton Brown emporia and concessions, with invitations, strutcards and individual opening hours produced through our personalisation software. A direct mailshot also targeted a database of over 30,000 customers.
Superior’s personalisation service offers a wide range of print opportunities to clients requiring regional or national coverage.
Discover more about Molton Brown, our full product range and complete guide to your nearest emporia at www.moltonbrown.co.uk/UKstores.
26 November, 2009
After a tendering process involving over 30 different printers and print management companies, Superior has been chosen as the sole print supplier for marketing goods for both the on- and off-trade markets for Heineken UK.
This announcement follows on from Heineken UK’s decision to make Superior one of their below-the-line tactical agencies earlier this year, after a pitch process based on Foster’s “Australia Day” promotion.
Superior has been working with Heineken UK for the past 5 years and currently supplies the brewer with artwork, design, text promotions, photography, small-format digital print, large-format digital print, litho print, hand fulfilment, warehousing and despatch.
Heineken UK is the new name for Scottish & Newcastle UK whose main brands are Foster’s, Strongbow, Kronenbourg, Bulmers, John Smith’s and Heineken.
13 November, 2009
To celebrate Virgin’s 10th Birthday, the communications team based in Trowbridge hosted an exclusive corporate lunch at a top local restaurant followed by a Birthday bash in true Virgin Media style!
Superior helped with a number of promotional items to support the celebrations, including banners and menus. The 90s themed fancy dress party went down a storm, but it was Right Said Fred’s live appearance that was the talk of the night. A great night had by all!
From all the team at Superior, we wish our friends at Virgin Media a very Happy Birthday!
11 November, 2009
Möben Kitchens, Sharps Bedrooms and Dolphin Bathrooms are benefiting from our greatly improved storage facility. Not only do we manage and produce the group’s print requirement, we also hold all their National POS campaigns, new Showroom POS and generic POS, and dispatch to 164 showrooms nationwide.
In addition to stock holding, Superior offers Homeform the facility to call off their own stock via an online ordering system, detailing stock levels and enabling delivery tracking.
