To boost New Year sales, Superior devised an in-store scratchcard mechanic for Premier retail group. Superior designed and supplied a comprehensive point-of-sale kit, including 1000 scratchcards, to each Premier store. Customers spending more than £5 in-store received a scratchcard with the chance to win product in-store instantly or become one of 20 £1000 cash winners. The promotion ran for 5 weeks across the entire Premier estate.
Superior produced 3 million coded scratchcards and 3000 complimentary point-of-sale kits.
To reinforce the Happy Egg Co. branding, the client asked that each colleague’s card should have a personalised hen character. Our artist created these using The Happy Egg Co. brand guidelines, adding details such as designer handbags, pearls and sunglasses, based on photos of, and information about, the individuals.
Superior is proud to present our debut project for US footwear giant, Skechers. The brief from their marketing team, based in Manhattan Beach, California, was to produce point-of-sale promoting new ranges called ‘Shape-ups’ and ‘Tone-ups’, Skechers’ newest entries into the fitness sector.
Superior recently launched a dedicated web-to-print service for National Trust. The new service provides National Trust the facility to design and order quality, property-specific social stationery online. Crucially, our offer of print quantities from as low as 100 has enabled National Trust properties to produce seasonal social stationery, showcasing their beautiful imagery, as well as Christmas cards and calendars.
Superior was chosen to produce over 100,000 brochures on G Plan’s behalf. As a long-standing, FSC Chain of Custody Company, who are certified to ISO9001/14001, Superior was not only able to reduce the carbon footprint, but were also able to give complete transparency regarding the FSC materials used.
Superior’s client Premier has won the 2010 Retail Industry Award for Symbol/Fascia Group of the Year. Congratulations to Steven Fox, Sales Director Retail, and all the Premier team and retailers on winning the industry’s highest award. Superior supplies Premier with all their marketing support, point of sale and store design.
We were recently approached by Alison Merry of ILLUMINATIONS to redesign her existing website. Having previously worked with Alison on print projects, we had a good understanding of her expectations. Inspired originally and specifically by the richness and vibrancy of medieval art, Alison has developed a painting style of her own that puts a medieval ‘spin’ on her subjects for the purpose of storytelling and illustration. Her paintings are unashamed pastiches that draw on historic styles but with the added ‘twist’ of her own invention that makes the images original and contemporary.