Superior has been working alongside Noble Foods to help increase their sales in Tesco stores.
The aim for Noble is to attract buyers to their egg fixtures where they are placed away from the main category aisle.
We designed the eye-catching units to interlock with Tesco’s own wheeled pallets, enabling the product to be easily situated anywhere in-store.
The units can be adapted, with various fillers and graphics, to hold different pack sizes within a standard display.
“Illuminate” Festive Mailer
Superior was tasked with implementing a workable solution to meet a tight set of parameters for this year’s Molton Brown festive mailer. While the look and feel of the finished item needed to reflect the quality of the products it promoted, the budget had to be respected, as always.
Working closely with the marketing team at Molton Brown and experimenting with different formats, we finally settled on a square, 8 page leaflet with perforated gift coupon. Their in-house creative team designed the content and supplied the artwork. Superior’s digital NexPress was chosen for the job as the best way to achieve the required personalisation of SRA3 lithographic flat sheets.
Taking the supplied mailing list of over 50,000 names, Superior then printed, personalised, trimmed, perforated, hand finished and fulfilled all the leaflets in time for a pre-Christmas delivery.
New Year Bounceback
Superior was asked to produce 27,000 copies of an A6, 4pp ‘New Year Treat’ offer. Each piece was personalised specifically for each Molton Brown store or concession (74 versions altogether). This bright and fun invitation, complete with a die-cut heart shape, was digitally printed and fulfilled by hand.
Superior is very proud to reveal the identity for the Heineken 2012 sales and marketing conference held at the Excel in London in October.
It was the first time in 10 years that the whole commercial team, some 600 delegates, would attend and we were asked to design the event logo and supporting creative identity.
The theme of the event was ‘Geared to Win’. The core idea Heineken wanted to articulate was of all separate components in their business (including their brands) working together effectively for one purpose, success.
As the name of their event would imply, Heineken felt images of gears or cogs should be central to the communication of the event’s overarching message.
We explored a number of creative avenues, eventually arriving at the idea of the Heinken ‘machine’ being symbolised by a mechanical running figure. Christened ‘H-Bot’, our iconic sprinting man/machine effectively symbolised the event’s key messages, unity, power, dynamism and forward momentum.
‘H-Bot’ was incorporated into a transformation sequence, to be used in audio/visual content, which demonstrated his mobilisation from the standing H position into the final running pose.
The final identity which appeared across all delegate comms and touchpieces.
With our new purpose built design studio extension approaching completion, and significant investment in our digital print and finishing department achieving a six fold increase in production capacity, 2011 has been all about making big ideas happen at Superior. Building on this, our big idea for 2012 is all about the way in which we answer our clients large format Point of Sale requirements with innovative, compelling large format thinking.
Burton’s Foods approached us the autumn of 2011 looking to update their POS in both retail and wholesale channels.
With this in mind we prototyped Wobblers, Bus Stops, Shelf barkers and Shelf Strips for three of their main brands, Maryland, Cadburys Fingers and Jammy Dodgers. From these we created POS kits that were distributed into the market in early November.
Superior are now Coca Cola Enterprises preferred supplier for all their text-to-win competitions.
Working in partnership with the SMS agency Cymba we will now set up and manage all Coca Cola Enterprises text competitions. This is an 18 month contract and as Coca Cola are one of the 2012 Olympic sponsors we are expecting the next 6 months to be a very busy time.
Just some of the Coca Cola Enterprises brands we will be running competitions for include Fanta, Coke, Powerade, Monster & Relentless Energy drinks and Oasis.
Superior recently produced the exhibition graphics for ATI Stellram for a trade show which took place in September.
Stellram supplied the artwork from which we produced panels for two pop-up stands and two plinths using our in-house, large-format, digital print facility. We printed and laminated the panels before affixing them to Stellram’s own pop-up stands.
We will also be producing 12 sidewinder units to be use at exhibitions around the world.
After a rigorous four month benchmarking exercise Heineken UK have agreed a contract extension with Superior.
Superior will continue to act as the sole supplier of printed marketing materials for Heineken UK until the end of December 2013.
The contract covers all printed materials for both the on- and off-trade markets. Items regularly produced are Posters, MU’s, Pallet wraps, FSU’s and Scratch Cards. These items are kitted and stored at Superior and then called off for delivery by the Heineken Sales Teams.
Superior will also continue to work as a below-the-line tactical agency for Heineken UK offering creative, artwork, campaign management and photography.
This agreement gives Superior and Heineken UK a great platform to build further on what is already a strong relationship which has developed over the past 8 years of working together.
Superior generated the artwork, campaign-managed and produced all of the print to support the launch of Foster’s Gold, the new premium bottled lager from Heineken UK.
Artwork was developed for both trade and consumer publications, and a variety of printed items was produced, ranging from Pallet Wraps for Wholesale, FSU’s for Grocery and Retail Kits containing poster, barkers, shelf fins and wobblers for the Impulse market.
Superior was also tasked with bringing the product to life in the various Heineken UK offices, which involved producing 3m standees, 2m tall promotional product boxes and organising the production of pens, gift bags and stress balls. These were all used to enthuse and engage Heineken UK employees at the various sites.
As part of our on-going development plans. Superior has just purchased the Inca Onset S40 flatbed press. The new press will be housed in the new custom built two storey extension currently under construction.
The purchase of the latest S40 will give Superior a six fold increase on its current capacity for large format digital print and finishing. The S40 is due for delivery at the end of September.
As part of the overall Foster’s Comedy platform, Foster’s are offering the chance to win free tickets to comedy films as a text-to-win promotion in the impulse sector. Superior has produced all the associated POS for this promotion which includes Free-standing T Stackers and Branded Retail POS kits.
To boost New Year sales, Superior devised an in-store scratchcard mechanic for Premier retail group. Superior designed and supplied a comprehensive point-of-sale kit, including 1000 scratchcards, to each Premier store. Customers spending more than £5 in-store received a scratchcard with the chance to win product in-store instantly or become one of 20 £1000 cash winners. The promotion ran for 5 weeks across the entire Premier estate.
Superior produced 3 million coded scratchcards and 3000 complimentary point-of-sale kits.
