Heineken UK is the UK’s leading beer and cider business with an unrivalled portfolio of brands including Foster’s, Heineken, Strongbow, Kronenbourg 1664, John Smith’s and Bulmers, plus many more niche and specialty brands.
Since 2005 we have been supplying Heineken UK with artwork, print and fulfilment services. Utilising supplied brand core imagery and working closely with the individual brand teams we produce anything from literature to CTUs and FSUs, designing bespoke formats if required. In 2009 we became,an approved supplier of below the line creative solutions. We also provide product and pack photography from our in-house photographic resource as well as digital asset management.
We are proud to have produced and supplied the 2011 UEFA Champions League themed Off Trade POS kit. Working carefully from supplied core creative, we produced a range of items including posters, shelf wobblers and barkers, depot aisle stoppers, pallet wraps and FSUs.This years final is being staged at Wembley Stadium in London.
Print and fulfilment from supplied artwork for John Smith’s Grand National promotional £1 Million giveaway which included printing game cards containing variable data.
Artwork, print and fulfilment of off and on-trade POS kits, from core creative supplied, supporting the launch of Bulmers latest limited edition, Crisp Blend.
To support the launch of the new Heineken Tactile Can and Pint-to-Line Glass, Superior was briefed to produce a presentation box that would safely hold both can and glass.
To support the launch of Bulmers latest special edition, Red Apple, Superior was asked to create a whole range of POS for both the On and Off-Trade from core creative supplied.
Design of Talking Shop, a trade communication update news sheet
Heineken UK briefed Superior to come up with a visual theme, supporting POS and press advertising, to support their Cider Festival product marketing initiative.
Our brief was to deliver cohesive, compelling and visually striking creative promoting the launch of the latest Strongbow glass in April 2010. Combining supplied imagery of the glass with supplied imagery of the grafters hand, we created a new, core asset which was then applied across a wide range of items including: large format standees, individual glass promotional packaging, trade press advertising, consumer posters and marketing presenters.
‘Who wants to be a football millionaire’ promotion to help drive category growth throughout the World Cup period for Heineken UK brands. From core creative supplied, we managed the artwork, print, packing and despatch of all point of sale kits for the off trade sector as well as handling the print only for the on trade including the supply of over 6 million scratch cards and dispensers. POS included FSUs, pallet wraps and trade/consumer press advertising.
