This was a first for both United Biscuits and Superior and made even more of a challenge as it was to be co-packed with multiple SKU’s.

The outcome was a 4 shelf FSDU where the shelves were adjusted to allow for the various sized SKU’s with any gaps being filled with fillers.

Compliance and Implementation was so high on the first production run another three have been produced and sited in the past 3 months.

Leading European manufacturer of stylish sanitary ware, Heritage Bathrooms commissioned Superior to design, create and build their new bespoke 60m2 exhibition at one of the largest trade fairs in Europe.

ISH 2013 provides the world’s biggest showcase for innovative bathroom design, energy efficient heating, air-conditioning technology and renewable energies.

We managed the project from initial design consultation through to creative concepts and planning. Successfully controlling every aspect of this bespoke exhibition stand through to handing over to our delighted customer in Frankfurt.

Further to developing a new Children’s stationery product for the heritage market – an activity pack featuring a door hanger, postcards, coloured pencils, bookmarks, sticker sheets as well as interactive word searches, number puzzles and colouring in activities; Bodleian Library designed a Medieval Knight’s pack and a Princess pack to appeal to their young visitors using our concept for the product.

Superior printed and finished 200 each of the girls and boys activity packs and supplied them to the Bodleian Library shop where they have performed well.

Excitingly, the Activity packs have recently won runner up for the ACE (Association of Cultural Enterprises) Best Children’s Product Award.

Tom Allsop spoke with Managing Director Ian O’Connor about Superiors’ most recent investment in the worlds biggest die-cutting machine. The 1.7m x 3.2m die-cutter will allow the company to process boards from its Fujifilm Inca Onset S40 digital printer, and will help the company in its drive to increase its digital production from 25% to 50% of its total output.

Managing director Ian O’Connor said the machine would allow the company to speed up its turnaround and free up the bottle neck that it was experiencing at the cutting stage.

To read the full article, click here.

Superior appear in the November issue of Image Reports Magazine, a magazine and web portal for the digital wide format printing sector. Editor Lesley Simpson spoke with Managing Director Ian O’Connor, Operations Director Richard Blueitt and Senior Creative Tony Dike about Superiors continuing drive to promote to their clients the potential in wide format digital print for the retail sector when combined with innovative creative thinking. The November issue is out today. To read the full article click here

Ian O’Connor and Malcolm Hall at the unveiling.

On 7th March 2012, Malcolm Hall, Marketing Operations Manager for Heineken in the UK officially opened Superior’s new Design and Administration Centre, which accommodates design, production, administration and clerical staff, as well as senior management.

This bright, purpose-built asset brings all these functions together in one 7,000 sq ft open-plan space as part of a £2million investment programme.

Malcolm and his Brandstore team toured the centre and the newly-equipped digital printing area which supplies all of Heineken UK on- and off-trade print requirements under an exclusive supplier partnership arrangement. Heineken’s ‘Brandstore’ is both a system and a team that manages point-of-sale and branded merchandise. Malcolm highlighted the excellent working relationship between our companies, “Superior lives and breathes our brands… like an extension of Heineken UK… and I don’t think you can give the relationship higher praise than that. It was an honour to be asked to open the new studio, which I am sure will prove to be a great step forward in developing what is already a great work environment.”

Superior’s two-year contract with Heineken in the UK has just been extended to the end of 2013 following assurances of continued investment to meet Heineken’s growth requirements.

Superior Managing Director Ian O’Connor said he was grateful for Heineken’s support and commitment and added, “It has been a wish of mine and my fellow directors to have a facility that is big enough to encompass us all in one office. The realisation of that ambition represents a significant landmark in Superior’s history, one that brings our people together to enhance communication between studio, sales and production.”

Working in partnership with the SMS agency Cymba we will now set up and manage all Coca Cola Enterprises text competitions. This is an 18 month contract and as Coca Cola are one of the 2012 Olympic sponsors we are expecting the next 6 months to be a very busy time.

Just some of the Coca Cola Enterprises brands we will be running competitions for include Fanta, Coke, Powerade, Monster & Relentless Energy drinks and Oasis.

After a rigorous four month benchmarking exercise Heineken UK have agreed a contract extension with Superior.

Superior will continue to act as the sole supplier of printed marketing materials for Heineken UK until the end of December 2013.

The contract covers all printed materials for both the on- and off-trade markets. Items regularly produced are Posters, MU’s, Pallet wraps, FSU’s and Scratch Cards. These items are kitted and stored at Superior and then called off for delivery by the Heineken Sales Teams.

Superior will also continue to work as a below-the-line tactical agency for Heineken UK offering creative, artwork, campaign management and photography.

This agreement gives Superior and Heineken UK a great platform to build further on what is already a strong relationship which has developed over the past 8 years of working together.

As part of our on-going development plans. Superior has just purchased the Inca Onset S40 flatbed press. The new press will be housed in the new custom built two storey extension currently under construction.

The purchase of the latest S40 will give Superior a six fold increase on its current capacity for large format digital print and finishing. The S40 is due for delivery at the end of September.