The aim for Noble is to attract buyers to their egg fixtures where they are placed away from the main category aisle.

We designed the eye-catching units to interlock with Tesco’s own wheeled pallets, enabling the product to be easily situated anywhere in-store.

The units can be adapted, with various fillers and graphics, to hold different pack sizes within a standard display.

“Illuminate” Festive Mailer

Superior was tasked with implementing a workable solution to meet a tight set of parameters for this year’s Molton Brown festive mailer. While the look and feel of the finished item needed to reflect the quality of the products it promoted, the budget had to be respected, as always.

Working closely with the marketing team at Molton Brown and experimenting with different formats, we finally settled on a square, 8 page leaflet with perforated gift coupon. Their in-house creative team designed the content and supplied the artwork. Superior’s digital NexPress was chosen for the job as the best way to achieve the required personalisation of SRA3 lithographic flat sheets.

Taking the supplied mailing list of over 50,000 names, Superior then printed, personalised, trimmed, perforated, hand finished and fulfilled all the leaflets in time for a pre-Christmas delivery.

New Year Bounceback

Superior was asked to produce 27,000 copies of an A6, 4pp ‘New Year Treat’ offer. Each piece was personalised specifically for each Molton Brown store or concession (74 versions altogether). This bright and fun invitation, complete with a die-cut heart shape, was digitally printed and fulfilled by hand.

It was the first time in 10 years that the whole commercial team, some 600 delegates, would attend and we were asked to design the event logo and supporting creative identity.

The theme of the event was ‘Geared to Win’. The core idea Heineken wanted to articulate was of all separate components in their business (including their brands) working together effectively for one purpose, success.

As the name of their event would imply, Heineken felt images of gears or cogs should be central to the communication of the event’s overarching message.

We explored a number of creative avenues, eventually arriving at the idea of the Heinken ‘machine’ being symbolised by a mechanical running figure. Christened ‘H-Bot’, our iconic sprinting man/machine effectively symbolised the event’s key messages, unity, power, dynamism and forward momentum.

‘H-Bot’ was incorporated into a transformation sequence, to be used in audio/visual content, which demonstrated his mobilisation from the standing H position into the final running pose.

The final identity which appeared across all delegate comms and touchpieces.

It was with this in mind that we set ourselves the challenge to create a promotional calendar for 2012 that would showcase our ability to create innovative POS/retail display solutions, to literally make a big idea happen. We took 12 typical retail trading themes; Valentines Day, Easter, Halloween etc and set about bringing them to life in 3 dimensions.

Each image was conceptualised, designed and manufactured by our team of designers and cardboard engineers. The finished artwork was then planned to the sheet, printed on the large format digital Inca Onset S40 flatbed press and die cut before being assembled and photographed, all in-house.

We’re really happy with the results and hope they demonstrate the potential in a few humble sheets of fluted board and a little imagination.