“Illuminate” Festive Mailer
Superior was tasked with implementing a workable solution to meet a tight set of parameters for this year’s Molton Brown festive mailer. While the look and feel of the finished item needed to reflect the quality of the products it promoted, the budget had to be respected, as always.
Working closely with the marketing team at Molton Brown and experimenting with different formats, we finally settled on a square, 8 page leaflet with perforated gift coupon. Their in-house creative team designed the content and supplied the artwork. Superior’s digital NexPress was chosen for the job as the best way to achieve the required personalisation of SRA3 lithographic flat sheets.
Taking the supplied mailing list of over 50,000 names, Superior then printed, personalised, trimmed, perforated, hand finished and fulfilled all the leaflets in time for a pre-Christmas delivery.
New Year Bounceback
Superior was asked to produce 27,000 copies of an A6, 4pp ‘New Year Treat’ offer. Each piece was personalised specifically for each Molton Brown store or concession (74 versions altogether). This bright and fun invitation, complete with a die-cut heart shape, was digitally printed and fulfilled by hand.
