With our new purpose built design studio extension approaching completion, and significant investment in our digital print and finishing department achieving a six fold increase in production capacity, 2011 has been all about making big ideas happen at Superior. Building on this, our big idea for 2012 is all about the way in which we answer our clients large format Point of Sale requirements with innovative, compelling large format thinking.
It was with this in mind that we set ourselves the challenge to create a promotional calendar for 2012 that would showcase our ability to create innovative POS/retail display solutions, to literally make a big idea happen. We took 12 typical retail trading themes; Valentines Day, Easter, Halloween etc and set about bringing them to life in 3 dimensions.
Each image was conceptualised, designed and manufactured by our team of designers and cardboard engineers. The finished artwork was then planned to the sheet, printed on the large format digital Inca Onset S40 flatbed press and die cut before being assembled and photographed, all in-house.
We’re really happy with the results and hope they demonstrate the potential in a few humble sheets of fluted board and a little imagination.
