Heineken UK briefed Superior to come up with a visual theme, supporting POS and press advertising, to feature their Cider Festival product marketing initiative. The theme would create a common platform for their cider brands (Strongbow, Bulmers and Jacques) throughout the impulse, wholesale and grocery sectors.
From the ‘apple tree landscape’ core creative (no pun intended) through artworking, print, finishing and delivery we created, produced and managed the entire project. 8,000 retail kits were supplied to the whole of the off-trade sector, including pallet wraps and 3-shelf FSUs which were produced for Sainsbury’s.
